Thursday, June 11, 2009

copycatting culture in China




Latest news: Google accuse copycat site court will be openned on June 15 .

Back to 3 years ago,after google announced its chinese name is "Guge"(chinese pronunciation), soon later a new company appeared in Shanghai with name "Guge Shanghai technology corporation" ,the company do many activities on web hosting ,domain service,then Google think this company can let common people think it is Shanghai branch of Google, and asked the company to changed its name, but got rejected.

Google now accused the site abuse Google brand and the court will hear the case on June 15.

I have no comment on this case but would like to introduce copycatting in China.

Hi-Phone, I-Pone,A-Phone, Apple Phone...., all of the name is the cellphone name in China like Iphone , and that's the copycatting culture, Iphone is very expense and it not legal sell in China, so many small cellphone makers design and product the X-Phone which like Iphone, not only copy the shape, but also the function, the latest Hi-Phone is very like Iphone, maybe the different is only the name, but the price is only 1/3 of Iphone, even more less.

The early copycat product only "copy", but now they begin design new shape with what you like, such as shine color, screen, keyboard,solar charge battery, which attracted many young people ,first are colleges, now more young even not young will buy a new copycatting cellphone, the logic is I can use Iphone with little money because it is very cheap ,even I lost it ,I will not feel pity.

Copycatting is extending to many fields now, we have copycat cellphone, copycat laptop (though not popular now), copycat actor or actress , which are one person whose face may very like one famous actor or actress,this person then have chance to shot some commercial in television.

All of those don't against chinese law, and government can't find one way to forbid ,or maybe they don't think it is worth to forbid.

Google's copycatting brand, or any copycatting brand behaviors , which not the new trend ,if google win, maybe more company will join the actions to protect their right- I mean if it is really their right.

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